Who doesn't need a corporate sponsor for their project?

Nationwide Children's Hospital in Columbus, OH does, of course.

According to Campaign for a Commercial Free Childhood, they plan to rename their ER The Abercrombie & Fitch Emergency Department and Trauma Center in exchange for a $10 million donation.

The CCFC has made this statement in a letter to the hospital asking them to keep the money and refuse to advertise.

Research links sexualization and objectification with some of the most pressing and common health problems for girls including depression and poor sexual health. It is also distressing that a children's hospital would promote a company that features impossibly thin and idealized body types in its advertising when 10 million girls and young women in the United States are struggling with an eating disorder.

We understand that it is common for public health institutions to seek gifts from the business community. We are not asking that the hospital return the money. But gifts that include a quid pro quo like naming rights cross the line from philanthropy to advertising. Given that this company has built its brand by sexualizing and objectifying children, no public health institution should be advertising Abercrombie & Fitch.

I had to agree I looked at some of Abercrombie & Fitches' advertising, Thongs (pictured) for 10-year-olds that say "eye candy." Shirts with slogans like "Who needs brains when you have these?" (pink shirt pictured) and "Do I make you look fat?" Ads touting group sex to sell clothing to teens and preteens. When it comes to sexualizing children, Abercrombie & Fitch is among the worst corporate offenders.

Send a letter telling the hospital you think it's a bad idea to let our kids associate Abercrombie and Fitch with their health and well-being. You can do it quick as night at this link.