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Monday, February 4, 2008

Hannah Branding

By Tracee Sioux

Have you gotten the four-page Hannah Montana Branding advertisement from Walmart?

Maddy gets ALL the Hannah Montana stuff! She has the wigs and the microphone and sleeping bag and DVD and CD. How come she gets it and I don't?

Hannah Montana is a Disney Channel sitcom and she's played by Miley Sirus, Billy Ray Sirus's daughter. She's a secret rockstar by night and a normal girl who goes to public school by day.

Last year Hannah was on our Not Allowed to Watch list because of her tone and the dating themes. But, I think we've established that Ainsley is getting her tone straight from the source - me - rather than Hannah.

I argued allow Hannah because she keeps Ainsley (and Zack) occupied while I write.

I've been contemplating doing a post about how the whole plot is propaganda to trick little girls into believing they really can have the best of both worlds (insert theme song music here) with the whole motherhood/career thing, without having to sacrifice anything.

But, since the Best of Both Worlds Tour commenced, the commando marketing is starting to get to me. Have you ever seen an entire four page ad dedicated to one celebrity brand? I can't say that I have.

Of course, Ainsley wants everything in it.

  • socks
  • shirts
  • capris with Hannah's face on cuffs
  • electric toothbrush
  • gift card
  • glasses frames (Hannah doesn't wear glasses)
  • purse
  • guitar purse
  • watch
  • t-shirts
  • hats
  • pajamas
  • sleeping bag
  • plates and napkins
  • mini-wheats cereal
  • song cards
  • bedding set
  • throw
  • Nintendo system and games
  • posters
  • sticker card fun pack
  • paperback books
  • DVDs
  • CDs
  • Wigs in many different colors
  • singing dolls
  • doll paraphernelia
  • electric guitar

With the concert selling out at reported $1,000 tickets Hannah mania is feeling more and more like a deranged attempt to seep funds out of parents' pockets.

The lesson here is to teach girls how to resist commando marketing.

No. You don't need all that Hannah Montana stuff.

It sounds so simple doesn't it? No. You don't need it.

I just haven't gotten a lot more creative than that.

Well, aside from my ordinary lessons on being a wise consumer:

Patience grasshopper, by spring I'll find loads of Hannah Montana stuff that spoiled girls demanded, recieved and grew tired of at garage sales.

3 comments:

Violet said...

Commando marketing is how they sell just about everything to little girls these days. It's a good skill to learn how to resist it. I mean, you can watch the show for free, right?

My tween sis-in-law is nuts for Hannah also. I think she just has the CD though.

jeanie said...

Ah, the beauty of living in the backwoods on the other side of the world.

Don't get me wrong - we still get the mass consumerism aimed at young girls - just doesn't have the same fiscal impact if you can't get the really good stuff!

mrs. blogoway said...

H.M. drives me crazy. I hate her voice and don't get why all the kids are so crazy for her. Maddie loves the show and will watch it 24/7 if I let her.

Monday, February 4, 2008

Hannah Branding

By Tracee Sioux

Have you gotten the four-page Hannah Montana Branding advertisement from Walmart?

Maddy gets ALL the Hannah Montana stuff! She has the wigs and the microphone and sleeping bag and DVD and CD. How come she gets it and I don't?

Hannah Montana is a Disney Channel sitcom and she's played by Miley Sirus, Billy Ray Sirus's daughter. She's a secret rockstar by night and a normal girl who goes to public school by day.

Last year Hannah was on our Not Allowed to Watch list because of her tone and the dating themes. But, I think we've established that Ainsley is getting her tone straight from the source - me - rather than Hannah.

I argued allow Hannah because she keeps Ainsley (and Zack) occupied while I write.

I've been contemplating doing a post about how the whole plot is propaganda to trick little girls into believing they really can have the best of both worlds (insert theme song music here) with the whole motherhood/career thing, without having to sacrifice anything.

But, since the Best of Both Worlds Tour commenced, the commando marketing is starting to get to me. Have you ever seen an entire four page ad dedicated to one celebrity brand? I can't say that I have.

Of course, Ainsley wants everything in it.

  • socks
  • shirts
  • capris with Hannah's face on cuffs
  • electric toothbrush
  • gift card
  • glasses frames (Hannah doesn't wear glasses)
  • purse
  • guitar purse
  • watch
  • t-shirts
  • hats
  • pajamas
  • sleeping bag
  • plates and napkins
  • mini-wheats cereal
  • song cards
  • bedding set
  • throw
  • Nintendo system and games
  • posters
  • sticker card fun pack
  • paperback books
  • DVDs
  • CDs
  • Wigs in many different colors
  • singing dolls
  • doll paraphernelia
  • electric guitar

With the concert selling out at reported $1,000 tickets Hannah mania is feeling more and more like a deranged attempt to seep funds out of parents' pockets.

The lesson here is to teach girls how to resist commando marketing.

No. You don't need all that Hannah Montana stuff.

It sounds so simple doesn't it? No. You don't need it.

I just haven't gotten a lot more creative than that.

Well, aside from my ordinary lessons on being a wise consumer:

Patience grasshopper, by spring I'll find loads of Hannah Montana stuff that spoiled girls demanded, recieved and grew tired of at garage sales.

3 comments:

Violet said...

Commando marketing is how they sell just about everything to little girls these days. It's a good skill to learn how to resist it. I mean, you can watch the show for free, right?

My tween sis-in-law is nuts for Hannah also. I think she just has the CD though.

jeanie said...

Ah, the beauty of living in the backwoods on the other side of the world.

Don't get me wrong - we still get the mass consumerism aimed at young girls - just doesn't have the same fiscal impact if you can't get the really good stuff!

mrs. blogoway said...

H.M. drives me crazy. I hate her voice and don't get why all the kids are so crazy for her. Maddie loves the show and will watch it 24/7 if I let her.