by Tracee Sioux
In a focus group carried out by toy manufacturer, Martin Yaffe, where children were invited to put this year’s top Christmas toys through their paces, seven out of 10 girls chose to play with toys designed for boys over the girls’ alternatives.
Around 70% of girls under six admit that boys’ toys are what they really want, according to a press release put out by the manufacturer of Bob the Builder toys.
Kristian Johnson, Marketing Manager at Martin Yaffe, said: It seems that stereotypes applied to toys in the past such as dolls for girls and cars for boys no longer apply – opening up a whole new element of choice for parents when shopping for their daughters this Christmas!
We wanted to hear directly from children exactly which toys will be at the top of their Christmas lists this year, and surprisingly found that the majority of girls preferred playing with the toys designed with boys in mind, from Bob the Builder to Fireman Sam.
The girls were given their choice between Bratz and Barbies and Bob and other toys marketed to boys. The study was done in the United Kingdom, but it stands to reason that American girls might feel similarly.
The top five picks were:
No.1 – Bob the Builder Snaptrax Garage & Car Wash set (picture of electronic sounds vehicle wash) – Girls loved working the working carwash and dryer.
No.2 – Oddbodz – The girls enjoyed playing with the colourful characters and vehicles that could be dismantled to create crazy new ones.
No 3 – Remote Control Scrambler – Girls particularly enjoyed mastering this easy to operate Scrambler, from hit pre-school TV show Bob the Builder.
No.4 – Bob the Builder Tool Bench – This was a surprising favourite with the girls who enjoyed emulating their hero Bob.
No.5 – Fireman Sam Remote Control Jupiter – This toy held its own, proving that kids still love traditional role models such as fire-fighters.
Read the whole press release. Keep in mind, this study was conducted by the manufacturer of Bob the Builder, so the boy toys were all made by Martin Yaffe.
I think we should test the theory though. Giving traditionally male toys to our daughters certainly can't hurt them.